SBER PORTAL

SberPortal is a intelligent screen from Sber. Our goal was to show the smart screen in its natural habitat, as well as to convey the product's premium and technological sophistication. The preparatory stage turned out to be unexpectedly labor- intensive. In the process, artists were involved: they drew a series of sketches for the layout of the objects and devices of the smart house. Promptly conducted photography, and then a little bit of magic in post-production and voila - 26 photos, which with the help of light, color, composition and other artistic tricks convey the premium and at the same time technological sophistication of the product. The mission is quite achievable.